HELLO BEAUTIFUL
Welcome to Faceted Beauty!
The customizable press on gel manicure kits.
About the company...
The Problem
The Problem
The Problem
How do we continue to strengthen and elevate the Faceted Beauty® experience and products for the community? How do we reduce the number of drop offs from the home page? How do we make the Nail DNA™ process more user friendly? How do we strengthen the brand through content, email campaigns and the website?
// Strengthen experience
// Reduce user drop off
// Make more user friendly
My Role
The Problem
The Problem
In a team of four, tasks were divided and split between team members. As for my role, I was responsible for creating and delivering the personas, designing and creating content for newsletters, assisting with user flows and the design and prototyping for the website.
// Personas
// Newsletters
// User flows
// Website Design
// Prototyping
The Solution
The Problem
The Solution
The solution was to first conduct research and gather information about the company. From there, we were able to refine the target audience and assemble personas. The current website flow was researched and user-tested which revealed pain points. Website flows and designs were then discussed and several options were created. After decidin
The solution was to first conduct research and gather information about the company. From there, we were able to refine the target audience and assemble personas. The current website flow was researched and user-tested which revealed pain points. Website flows and designs were then discussed and several options were created. After deciding on the design, we were able to move on to the prototypes. Newsletters were then created to reflect the new look of the website. Further testing will need to continue to understand the rapidly growing competitive landscape.
// Research
// Refine target audience
// Website flows
// New website design
// Prototypes
// Newsletter design
// User testing
Competitor Analysis
Findings...
Color Camp-
About: Custom nails, hand painted by artists in LA, reusable 3X
Positive Reviews:
- Beauty
- Quality
Negative Reviews:
- High prices for a DIY Nail
- Sizing issues
- Not as customizable
Price Range: $44 - $70 USD+ shipping. Replacement nails: $7
Sizing Process: Once an order is placed the user is sent a nail sizing kit to try on nails in 10 different sizes, and 3 different lengths. User then fills out a form that is sent via email to indicate which sizes they would like their nails.
KISS-
About: Many lines, including a sculpted gel nail that “looks” custom made (according to their site) in the $8.99 range. The “Majestic” line is reusable 3x and is about $18.99. They offer kid sizes as well as pedicure sets. Kits vary, but generally include 28-30 nails, adhesion tabs or glue, plus a cuticle stick and nail file.
Positive Reviews:
- Easy to apply
- Look nice
Negative Reviews:
- Don’t stick well
- Gems fall off same day
- Higher priced nails aren't any better than the lower cost nails
Price Range: $6.99 - $18.99+ shipping
Sizing Process: N/A
ManiMe-
About: Gel nails that are laser cut to a client’s unique nail. Pedicure kits are also available.
Positive Reviews:
- Love the unique designs
- Surprised by how long they last with a top coat applied.
Negative Reviews:
- If the user doesn’t apply them immediately after they receive them then the gels will be too short because the nails have grown since then.
Price Range: $6 - $25+ shipping
Sizing Process: The user can choose a standard size, or they can send 5 photos of their hands to the company after purchase for the custom fit.
Key Insights
// Present different solutions to solving sizing and measuring problems
// Not as customizable as they claim
// Wide price range difference
// Quality issues
About the flows...
1st Proposal
This was the first website user flow put together. Figuring out where to put the Nail DNA was a challenge. By putting the Nail DNA sizing process too soon in the buying flow it might deter buyers.
Pain Points
// Where to add the Nail DNA in the user flow
// Offering another form to measure nails
Flow 2...
2nd Proposal
This shows how the user would have success from the home page to checkout. User testing needs to be conducted to further understand where the pain points are and how to address them.
inside the design...
Mood Board
After reviewing the materials provided and conversations with the company owner several design ideas were collaborated on. The company is proudly queer and gender-fluid. We wanted to reflect that in the design.
The product sold on this e-commerce website is bold and makes a statement. We wanted to showcase the beautiful nails without distracting from the product itself.
Design Elements
For the title font we went with something playful but also readable. We wanted the typography to tell the user that this site was fun at a quick glance.
The body text needed to be more serious. Going with something that has simple straight lines makes it easy for users to read.
Web design...
